The SATHI Health Score in Insights tells you how healthy your ambassador program is — on a scale of 0 to 100. Think of it as a quick, honest read on whether your ambassadors are actually driving real value for your business, or whether there’s room to do more.
Your score is made up of six things we call pillars. Each pillar looks at a different part of your program, like how much revenue your ambassadors are generating, how efficiently you’re acquiring new customers, and how active your ambassador base is.
Each pillar is scored 0–100, and each one carries a different weight depending on how important it is. The final score is a weighted average of all six.
Here’s what each pillar looks at:
The most important pillar.
This looks at how much revenue your active ambassadors are actually generating — not just whether they made a sale, but how much they’re driving relative to your average order value.
A program where a small group of ambassadors is collectively driving a lot of revenue will score high here. This is the clearest signal of whether your program is delivering.
This looks at whether the traffic your ambassadors send actually converts into purchases, and compares it to how well your store converts on its own.
If your ambassadors are sending people who buy, that’s a strong signal. If they’re sending lots of clicks but few sales, this pillar will reflect that.
AOV stands for Average Order Value, basically, how much each customer spends per order.
This pillar checks whether the customers your ambassadors bring in spend more or less than your average customer. Ambassadors who drive high-value orders are more valuable to your business than ones who only drive small, low-margin purchases.
Are your ambassadors bringing in new customers, or are they mostly sending people who already know your brand?
This pillar measures what percentage of ambassador-driven orders come from first-time customers. A high new customer rate means your program is genuinely growing your audience, which is exactly what it should be doing.
CAC stands for Customer Acquisition Cost, how much it’s costing you in commissions to acquire each new customer.
This pillar checks whether that cost is sustainable relative to what customers are actually spending. If you’re spending $80 in commission to acquire a customer who spends $100, that’s very different from spending $10 to acquire that same customer.
This looks at what percentage of your enrolled ambassadors are genuinely active, meaning they’ve had at least 10 clicks in the selected time period.
Here’s something important: it’s completely normal for only 10–30% of your ambassadors to be active at any given time. The top performers in most programs drive the vast majority of results. SATHI accounts for this, so having a large but mixed ambassador base won’t unfairly lower your score.
Once your score is calculated, you’ll see one of four grades:
Score
Grade
What it means
70 – 100 | Robust | Strong program — your ambassadors are delivering real, efficient value. |
50 – 69 | Healthy | Solid program with clear room to grow. |
25 – 49 | Moderate | A few ambassadors are carrying the results; most are less active. |
0 – 24 | Dormant | Very little activity or value is being generated right now. |
If your program is scoring below Robust, SATHI will show you one or two suggestions directly on the card — these are specific things you can act on to improve your score.
For example:
💡 Revenue is concentrated in a few ambassadors, motivate more people to post and make sales.
💡 Coach your ambassadors on how to make high-performing content to drive more sales from existing traffic.
These suggestions are tied directly to whichever pillars are dragging your score down, so you always know where to focus first.
If your program is Robust, you won’t see any suggestions — because your program is genuinely healthy and no action is needed.
Your SATHI Health Score is a live metric; it is always updated, and it calculates health based on the time range selected. Change the date range, and the score recalculates to reflect that period.
Still need help?
Reach out anytime with our Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].
