The SATHI Health Score, found in Insights, rates how well your ambassador program is performing on a scale of 0 to 100. It combines six weighted pillars into a single number so you can quickly see whether your ambassadors are driving real value or where the program needs attention.
The score is made up of six pillars. Each pillar measures a different part of your program, such as revenue generated, conversion quality, and how active your ambassador base is. Each pillar is scored 0–100 and carries a different weight based on its importance. The final score is a weighted average of all six.
The most heavily weighted pillar. It measures how much revenue your active ambassadors are generating relative to your average order value, not simply whether they made a sale. A program where ambassadors are collectively driving significant revenue scores high here.
This measures whether the traffic your ambassadors send converts into purchases, compared against your store's own conversion rate. Ambassadors sending traffic that converts well score higher than those sending high volume with few sales.
AOV (Average Order Value) is how much a customer spends per order. This pillar checks whether ambassador-driven customers spend more or less than your average customer. Ambassadors who drive higher-value orders score better here.
This measures what percentage of ambassador-driven orders come from first-time customers, rather than existing customers. A higher new customer rate indicates the program is growing your audience.
CAC (Customer Acquisition Cost) is how much you spend in commissions to acquire each new customer. This pillar checks whether that cost is sustainable relative to what those customers spend.
This measures what percentage of enrolled ambassadors are genuinely active, defined as having at least 10 clicks in the selected time period.
If your program scores below Robust, SATHI shows one or two suggestions directly on the score card. These are tied to whichever pillars are dragging the score down, so you know where to focus.
The SATHI Health Score is a live metric that recalculates based on the date range selected. Changing the date range recalculates the score to reflect that period.
The Health Score gives you a single, reliable number to check the state of your ambassador program without digging through separate reports. Instead of guessing which lever to pull, the pillar breakdown and suggestions point directly to what's holding the score back, so you can act on the right thing first.
Still need help?
Reach out anytime to our Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].
