In every campaign, there’s always one question brands eventually ask but don’t always have a clear answer to: “Are our ambassadors actually bringing in new customers, or are they mostly influencing people who already know us?”
At first glance, a spike in sales looks like success. But behind that number, the real story can be very different. Some campaigns may be excellent at attracting first-time buyers who are discovering your brand for the first time, while others may quietly be driving repeat purchases and strengthening customer loyalty. Both are valuable—but they mean very different things for growth.
The New vs Returning Customer Insights feature was built to bring clarity to that story. Instead of treating all conversions the same, it helps you understand the true behavior behind your performance data, so you can see not just how much you’re growing, but where that growth is actually coming from.
With this feature, you can easily identify whether your ambassadors are driving new customer acquisition or supporting customer retention.
In the Performance dashboard, key metrics are automatically split into:
New Customers: First-time buyers introduced through your ambassadors or campaigns
Returning Customers: Customers who have purchased from your brand before
This split is applied to Primary KPIs, giving you a clearer view of how each segment contributes to overall performance.
To turn on this feature:
Go to SATHI Settings
Navigate to Preferences
Enable the toggle for New vs Returning Insights
Once enabled, the split view will appear in your Performance dashboard.
In addition to KPI splits, the Performance Trends section also shows time-based insights, including:
Traffic (split by new vs returning)
Revenue from new customers
Revenue from returning customers
New orders
Returning orders
This allows you to track how customer behavior evolves over time, not just at a single point.
Still need help?
Reach out anytime with our Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].
