Prism is SATHI's multi-touch attribution (MTA) feature. It tracks every ambassador touchpoint in a customer's journey — not just the final click — and shows you who actually influenced a sale versus who happened to close it. This article covers why Prism exists and what problem it solves. Separate articles cover each of its three views in detail.
A customer might click Ambassador A's Instagram link, browse, and leave. Days later they click Ambassador B's TikTok link and add a product to cart. They come back and use Ambassador C's discount code to complete the purchase.
Under last-click attribution, Ambassador C gets 100% of the credit for that sale. Ambassadors A and B, who introduced and nurtured the customer along the way, get nothing.
This has real consequences for brands:
You can't identify your actual top performers, only your best closers.
Mid-funnel ambassadors get demoralized because they never see credit for their work, and stop posting.
You end up questioning whether your ambassador channel is worth the spend at all, when the real issue is visibility, not performance.
Prism tracks every ambassador touchpoint in a customer's journey — link clicks, page views, cart activity, and code use — and distributes credit across all of them based on each ambassador's role in the journey, using position-based attribution.
Credit is split three ways:
Introducer (first touchpoint) — 40% credit
Nurturer (any touchpoint in between) — 20% credit, split evenly across however many nurturers there are
Closer (last touchpoint) — 40% credit
If a customer only ever interacts with one ambassador before buying, that ambassador still gets 100% credit — Prism doesn't change anything for single-touch journeys.
Every view in Prism shows last-click numbers and multi-touch numbers side by side, so you can see exactly where the story changes and why, rather than being asked to trust a new number on faith.
Prism has three views, each covered in its own article:
Revenue Truth — the program-wide summary of how credit shifts under multi-touch
Real Performers — a sortable table of every ambassador's revenue under both models
Journeys — the individual customer journeys behind each order
Last-click attribution hides most of what's actually driving your ambassador program. It rewards whoever happened to close the sale and gives zero credit to the ambassadors who introduced and nurtured the customer along the way. That leads brands to underpay their real top performers, over-invest in closers, and demoralize mid-funnel ambassadors who never see credit for the work they're doing.
Prism surfaces that hidden performance so you can make better decisions about who to scale, who to pay attention to, and whether your ambassador channel is actually working the way you think it is.
Still need help?
Reach out anytime to our Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].
