How to Create an Ambassador Application Form

An application form is a public page where interested people can apply to join your ambassador program. You review who applies and approve who gets in. Here's how to set one up.

Step 1 — Create a New Form

Go to Applications in the left sidebar and click + Create New in the top right.

Fill in:

• Form name: Internal, just for you

• Campaign: Select which campaign approved ambassadors will be added to

• Approve applications with: Choose what gets generated when you approve someone:

  • Ambassador Link & Discount Code: Both are created automatically

  • Only Ambassador Link: No discount code

  • Only Free Product: A product from your Shopify store is sent to the ambassador on approval

Click Continue.

Step 2 — Build Your Landing Page

This is the first page applicants see. You can customize everything here, with a live preview updating on the right as you edit.

Program Description

• Add a headline and description to tell people what your program is about

• Customize the CTA button text (e.g. "Sign me up!", "Apply Now")

• Add extra sections if needed

Brand Images

• Upload your brand logo

• Add a highlight picture (JPEG or PNG)

• Add a favicon (optional)

Page Layout

• Choose how the form sits on desktop: Left, Right, Top, or Center

• Choose mobile layout: Top or Center

Brand Info

• Enter your brand name and website

Form Colors & Typography

• Customize background, headline, description, and button colors

• Select header and body fonts

Subdomain

• Set a custom suffix for your form URL

Terms and Conditions

• Toggle on if you want applicants to agree to your T&Cs before submitting

Once you're happy with the landing page, click Next.

Step 3 — Set Up Your Form

This is where you decide what information you collect from applicants.

Personal Information

• Toggle on First Name (on by default)

Social Media Links

• Toggle on the platforms you want to collect: Instagram, TikTok, YouTube

• Add more platforms with + Add Platform

General Questions

• Add custom questions (short answer or long answer)

• Mark questions as required or optional

• Reorder, edit, or delete questions anytime

Shipping Gift Options (optional)

• Toggle on if you want applicants to select a product during application

• Choose whether they can select multiple products

• Select which products are available

• Shipping address is collected automatically when this is enabled

Once done, click Next.

Step 4 — Customize the Thank You Message

This is what applicants see after they submit their application.

• Edit the success headline and description

• Customize button colors

• Add a background image

• Set up a thank-you email if needed

Once you're done, click Save & Publish in the top right.

Step 5 — Share Your Form

After publishing, SATHI shows you a Sharing Options modal with three ways to add the form:

Shopify Full Page (Recommended): Makes the form a full page on your Shopify store. Click Enable Shopify Form Hosting, then set a short URL suffix for your form. Once enabled, publish directly to your store with one click.

Embed via iFrame: Copy the iFrame code and paste it into any page on your website. Best for embedding the form within an existing page.

External Link: Copy the direct link to your form and share it anywhere: your email list, Instagram bio, TikTok bio, website footer, or navbar.

What Happens After Someone Applies?

Applications land in your Applications tab, where you can review and approve or reject them.

Approved Ambassadors are automatically added to the campaign you selected in Step 1. You’ll also see separate tabs to help you keep track of:

• Approved — Ambassadors you’ve approved and added to your campaign

• Pending — Applicants waiting for your review and approval

• Rejected — Applicants you’ve decided not to approve

• Incomplete — Applicants who started but didn’t complete their application form

Customizing Approval Messages with Custom Params

You can personalize application approval templates using custom params. Edit these under Settings → Preferences → Application Approval Templates.

Available params include:

• first_name — Applicant's first name.

• brand_name — Your brand's name.

• your_name — Your name (the person sending the approval).

• discount_code — Discount code generated for the ambassador.

• affiliate_link — Ambassador's tracking link for their affiliate program.

• magic_link — One-click login link for the ambassador's dashboard.

• primary_commission — Primary commission tier for the specific campaign.

• primary_discount — Discount provided to customers for the specific campaign.

• primary_returning_commission — Commission provided for returning customers in the specific campaign.

primary_commission, primary_discount, and primary_returning_commission pull values from the specific campaign the ambassador is approved into.

What's Next

See the Help Center articles on setting up Milestone Rewards and Gamification.

Why This Is Important

Without an application form, growing your ambassador program means manually vetting and onboarding every person who reaches out. A public form lets you set your own criteria up front, collect exactly the information you need, and approve applicants directly into a campaign, so growing your program doesn't require one-off manual setup for each new ambassador.

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Still need help?
Reach out anytime to our Support team using the button at the bottom-right corner of your dashboard, or email us at [email protected].